January 24, 2014 01:01:05
Posted By The Bass Hog
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MINNEAPOLIS (Jan. 23, 2013) - FLW, the world’s premier
tournament-fishing organization, and Lew’s, maker of high-
quality rods and reels, have announced a sponsorship agreement
through the 2014 season. Financial terms of the deal were not
disclosed.
Since Lew’s reemergence into the fishing market, they
have been building reels with a commitment to excellence and
innovation, following the trail blazed by Lew Childre, the man
who invented the low-profile baitcaster so common on boat decks
today. In addition to making top-notch baitcasting and spinning
reels, Lew’s has introduced a variety of pro-designed rods to
pair with them. Lew’s and FLW are a great fit, as passionate
anglers from the BFL level all the way up to touring pros like
Terry Bolton, Glenn Browne, Jason Christie, David Fritts, John
Murray, Mark Rose, Peter Thliveros, Andrew Upshaw and Jay Yelas
depend on their Lew’s equipment to perform day in and day out.
Lew’s will receive exposure across all of FLW's platforms,
including its tournaments and Expos, multiple websites, FLW Bass
Fishing magazine and the Emmy-nominated “FLW” television show on
NBC Sports Network. "FLW" is broadcast Sundays in high-
definition (HD) to more than 564 million households worldwide,
making it the most widely distributed weekly outdoors-sports
television show in the world.
Lew’s rods and reels will also be the official fishing
equipment used for the public casting ponds held in conjunction
with many FLW events, allowing visitors the opportunity to enjoy
a quality casting experience with tournament-proven spinning and
baitcasting gear.
ABOUT FLW
FLW is the industry’s premier tournament-fishing organization,
providing anglers of all skill levels the opportunity to compete
for millions in prize money nationwide in 2014 over the course
of 229 tournaments across five tournament circuits, four of
which provide an avenue to the sport’s richest payday and most
coveted championship trophy – the Forrest Wood Cup. FLW
tournament fishing can be seen on the Emmy-nominated “FLW"
television show and is broadcast to more than 564 million
households worldwide, making it the most widely distributed
weekly outdoors-sports television show in the world. FLW is
committed to providing a lifestyle experience that is the “Best
in Fishing, On and Off the Water.” For more information about
FLW visit FLWOutdoors.com and look for FLW on Twitter, Facebook,
Pinterest and YouTube.
Courtesy of FLWOutdoors.com
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